The biggest mistake I see is taking in-person tours and converting them to virtual. Prefer to listen & watch? This article has a video version. Video please Virtual tours are, by nature, different. From how they're consumed, to how guests can interact, to the price point you can
The use of tours for education is not something tour guides should take lightly. And while I mention often that we should make an effort to reveal a more diverse history on our tours…we should also take care with the more common history. Prefer to listen & watch? This article has
Arriving at least 15 minutes early to your experience can help you get ahead of most challenges that might pop up on your tour. Prefer to listen & watch? This article has a video version. Video please Showing up early is not just for the guests! By being proactive with
Everyone gets a bad review now and then. Even the most amazing, most perfect guides. Prefer to listen & watch? This article has a video version. Video please There are the frustrating 3-star reviews; “The guide was amazing and I loved all the stops BUT, I just wasn’t really interested
Empathy is, by far, the most important skill for a tour guide. And they use it in more ways than you think. Prefer to listen & watch? This article has a video version. Video please Historical knowledge aside there are a lot of traits and skills* that make
To be clear, the challenges that female tour guides face are not exclusive to women. Nor do all females feel incapable of navigating them successfully. Prefer to listen & watch? This article has a video version. Video please However, in many cultures there is often added pressure for
Surprisingly few companies do regular team evaluations (hopping on a tour, watching their guides, then going over the results with the them afterward). Prefer to listen & watch? This article has a video version. Video please And I get why. It takes time and resources to properly run team
Measuring guest satisfaction during your tour is not only a guide's best strategy for getting ahead of unhappy customers but is an easy (and shockingly underutilized way) to do free market research. Prefer to listen & watch? This article has a video version. Video please That's right, free
Getting a 5 star review is top of everyone's list, from the guides to the managers. And yet, I have very mixed feelings about 5-star reviews... Prefer to listen & watch? This article has a video version. Video please I strongly feel that 5 star reviews give zero
Throughout my career, I've been on a lot of tours, and the majority of those tours' quality was average. Prefer to listen & watch? This article has a video version. Video please That's not to say that most tours are bad. Those tours' quality is totally acceptable in